Ayesha Curry x JustFab Collection Spring Launch

Spring has sprung, and I am kicking off the season in style.

On Friday, March 18, I had the pleasure of DJing the spring launch of the Ayesha Curry x JustFab collection, Invent Yourself. Hosted at Curry’s flagship store and cafe, Sweet July, in Uptown Oakland, this launch event featured the dream collab’s 24-piece ‘capsule.’ To say I was honored to be included in the affair would be an understatement, as Ayesha Curry is a trailblazing inspiration to women in multiple industries.

Seriously, this rock star woman does it all. Curry is a producer, chef, restauranteur, best-selling author, and fashion maven. She’s also married to NBA star Stephen Curry and a mother to their three children. Curry first partnered with JustFab – a curated shoe subscription service that also sells clothing, bags, and accessories – last fall. The collection was so successful that they decided to team up for a new season of sophisticated yet playful pieces to refresh any wardrobe.

Curry’s Invent Yourself capsule collection with JustFab takes inspiration from ‘70’s retro vibes, but it’s also heavily influenced by strong Black women who have defined generations. Curry has memorialized these women in the names of each shoe. She also set the intention of sparking joy with her designs, helping women feel refreshed, free, and lighthearted with vibrant pastels and bohemian patterns after years of being cooped up in the house.

The timing of the launch of this empowering line was no coincidence. The release of Invent Yourself and this launch were perfectly situated in Women’s History Month, just another way Curry and JustFab are paying homage to the extraordinary women recognized in the collection. In an interview with People Magazine on March 1, Curry shared that she hopes the shoes in the line will become a way to spread education and awareness about women’s history and achievements.

It was important to me that the music on my playlist matched the personality and purpose of this collection. I wanted to feature fun songs from powerful women, songs that make you feel beautiful, songs that make you feel like you can do anything, songs that make you want to dance. I built my playlist with tracks from women in hip-hop, R&B, pop, and dancehall, and I included lots of musical collaborations to honor the partnership between Curry and JustFab.

Curating the music for such a fun and glamorous event was nothing short of thrilling. Knowing that I played a role in setting the tone for the Ayesha Curry x JustFab Invent Yourself Spring Collection is an incredible privilege. The beautiful clothes and shoes, the warm and unique atmosphere of Sweet July, and the passion and enthusiasm exuded by Ayesha Curry made this a once-in-a-lifetime opportunity, and I’m beyond proud to have been a part of it. We had a blast!

To shop the Ayesha Curry x JustFab Invent Yourself Spring Collection, visit https://www.justfab.com/?action=shopping.featured&collection=ayeshacurryspring.

You can also check out my playlist for the launch party here: https://serato.com/playlists/DJ_Tessa/ayesha-curry-x-justfab